The Brief
We would like you to bring proposals that fit into the following areas;
1. Continual improvement on existing products- Engineering better value
- Help our builder make money by enhancing the fit and forget assurance or speed.
- Innovation to deliver better service.
- Improving a product's sustainability credentials to support the road to zero plans while maintaining our key pillars of cost, design, quality and availability.
- New products bringing newness and trends to the market as fast as possible.
- New product allowing us both a first-to-market margin opportunity.
- Range gaps and new category opportunities
- Product not previously submitted unless you feel strongly that it needs reconsidering.
- Products that have clear points of difference to earn our market-leading position.
- Innovation at every price point Good, Better, and Best.